Monday 4 November 2013

DVD Poster and Cover - Analysis

The Genre i have picked to do my production on Chick Flicks. The film cover and poster that i have decided to analyse is 'Mean Girls'.
This film is one of my favorites and i know the ins, and outs, and i could even quote the film word by word.
This film mainly appeals to teenage girls, from the ages 12 and up. This film is about a bunch of girls, who'm of which may be role models to some girls; why? Clearly because they are flawless, although, all they do is gossip about one another.

 On the poster and dvd cover, a lot of pink is used. Pink is a stereotypical feminine color, so this would probably attract mainly girls. Also, not to mention the fact that the pink and the purple colors connote that there will be some romance in the film, so this could also appeal to - maybe - older females.
Lindsey Lohan is on her own, while the other three girls are in a group, this shows that there will be a lot of conflict and tension between them and other characters.
Lindey's name is the only actresses name on there, this might be because young girls or teenagers may like films with her in, because they might see her as a role model type figure and may aspire to be like her. Also, the group of girls are in feminine colors and clothes, whereas Lindsey (the girl on her own) is in bold colors and is quite covered up. This shows how different she is to them, although, during the film, she does end up turning into one of the 'Plastics' (the name of the group of girls).
The 'Mean Girls' title is placed sideways, this represents a barrier between the group of girls, and the single girl.
All the characters in the poster and in the film, are mainly teenagers, this makes the target audience able to relate to them and the film.
Also, you may notice the very large 'Watch your back' sign under the group of girls. This represents the bitchy side of the film, and shows that there will be betrayal and a lot of back stabbing going on during the film. This makes it all the more exciting and intrigues the audience.
Even though the actresses on the poster may have been airbrushed, this may make the targeted audience aspire to be like that, also, it makes the actresses reputation look much better.
As you can see, all the characters on the poster and cover are all females, this indicates that the film is a 'Chick-Flick'.


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